The History Behind Go Girl & Co.

Go Girl & Co. is a value-driven company committed to creating empowering products for girls and women. Originally known as Go Girl Garbs, founded in 2002, Go Girl & Co. was the brainchild of the company’s founder, Laura Furbay, who launched the business as an apparel line to empower women.

From its start as a physical retail storefront in historic downtown Westminster, Maryland, Go Girl & Co. has evolved into a multi-channel enterprise. Fueled by customer research and feedback, the product line expanded to include tees with positive, girl-empowering statements such as “Never Underestimate Me” (still our number one seller!), and “Natural Born Leader.” These products stand as opposition and answer to the current trend of tops bearing demeaning statements such as “Hottie” and “Princess.”

From the beginning, the Go Girl & Co. philosophy garnered local and national media attention. With a message that clearly resonates with a frustrated audience searching for positive messages for women.

Laura continues to meet with women and girls in search of empowering products for themselves and their daughters, and she is continually moved by the positive inspiration she finds in Go Girl & Co. customers. All of which help shape the next chapter in the Go Girl & Co. brand.